With the new year, your website deserves a new look. If your website looks like it’s ten years from the past or simply not converting new customers at the rate you wish, it might be time to refresh your website. Working with a professional to build your business’s website will guarantee that your site reflects who you are as a company and showcases what you have to offer. A refreshed website can achieve this through small changes to enhance the visual appearance or change the overall structure and design of the website.
According to Top Digital Agency, approximately 77% of marketing agencies say their clients’ biggest weakness is an outdated web design and browsing experience. Furthermore, 48% of visitors believe that companies without refreshed and responsive websites do not care about their customers.
A professional website will build the “know, like, and trust” factor.
A website is a great place to showcase what you have to offer and who you are all in one place. A singular place for customers to get to know who you are is obtained through an in-depth about section, a portfolio of work or products, and client testimonials. This will allow the customer to look through your portfolio to decide if they like your brand and trust it. A professionally built website will create a trust factor for clients because it shows that you care about your brand as a business owner. Having a blog section can be informative or personal to give customers an understanding of you as an individual.
A website is needed for SEO
When people search for a service or product, they will most commonly use Google searches to find this rather than just scrolling through social media. Having a professionally built website is needed to create functional Search Engine Optimization. Optimized Keywords will allow your business to rank higher in these user searches so that you will become their first option by default. Even if your business primarily runs on referrals, having a website is essential for brand recognition and generating leads beyond referrals.
Your website is away from the competition.
If using social media is your primary way to showcase your business, there are many distractions for the customer within the social media platform. Similar companies will be listed in the sidebar or amongst the matching tags. On the other hand, a website offers a place to showcase your work away from the crowd. A professional developer can offer vast customization. It is easy to integrate social media feed into the website so all account updates can be linked together while removing the social media platform’s distractions. A professional website will hold the visitors’ attention – keeping them focused on your service, not competitors.
A professional website confers legitimacy.
Having an updated professional website will show that you are a legitimate business. Investing in a professional website shows customers that you are willing to spend money on your business and brand. This investment shows that you have faith in your business and build trust with customers.
Having a website lets you sell products and services on autopilot.
A functional website will eliminate the time you spend on sales as a business owner because it is streamlined for the customer. A helpful website should achieve product sales, online booking, or order pickup on autopilot. An updated website can offer the option to set up e-commerce, online booking, or online ordering to increase sales and profits.
Modern design trends
Having a professionally built website will guarantee that your website is up to date with the latest design trends. These trends include responsive website design so that the website is accessible across all device platforms. Accessibility is becoming more and more critical with website building. Accessibility allows people with many different diversities to access the website fully functional for them. This can include having alternative text for photos, ensuring content is correctly organized for a screen reader. Website page speed is another design trend that a professional web developer will consider. A slow-loading webpage will turn away new clients quickly. Approximately 22% of website visitors are said to close the tab if a site takes too long to load. By staying on trend with design and these three points will lead to a higher ranking Google search score.