What Are Backlinks?
Backlinks are similar to an election. The political party that sounds more convincing and authentic gets more votes than the other party.
Same works with your website ranking on Google. The “votes” that your website gets are in the form of backlinks.
Backlinks, usually known as ‘inbound links’ or ‘incoming links,’ help you engage more traffic on your website by connecting to another site.
Why Are Backlinks Important?
Below are several factors that will help you in understanding the importance of backlinks.
- Like humans, your website needs friends to survive in the digital world. Many think that the higher number of backlinks your website contains, the higher the site will rank among Google Ranking and other search engines. Although this could be true in many cases, having high-quality backlinks is more important than having many backlinks. “A quality backlink is a link that comes from a high domain authority website that is well-trusted by search engines and searchers alike. Advocates for this side of the argument would say that the more trustworthy the website and the higher domain authority, the better quality the link.”(Source)
- Backlinks help you engage more traffic by sending you visitors through referrals. The higher your website’s name appears in front of people, the more likely you are to engage the traffic.
- Backlinks enhance the chance to discover your page faster on different search engines.
- Backlinks are essential for a new website, as they help in faster discovery and indexing of your site. Without backlinks, it becomes more difficult as you have to search engine bots to find your site.
- Backlinks add more information to your website, making it easier for people to find out more about the topic.
Common Terms related to Backlinks:
Following are some terms related to Backlinks that you must know before buying Backlinks:
1- Link Juice:
Link juice is when a webpage links to any of your articles or website’s homepage. Link juice increases the ranking of the article. You can stop passing link juice by merely using a no-follow tag. But what is a no-follow link?
2- No-Follow Link:
No-follow links are of no use as they have no contribution to website ranking. Generally, this link is used when you link to an unreliable site. In short, when you have a no-follow tag, the link does not pass link juice.
3- Do-Follow Link:
All the links that pass link juice are called Do-Follow Links.
4- Linking Root Domains:
It refers to backlinks in your website that are from a unique or universal domain. Even if a website is linked ten times, the backlink will still only be one backlink.
5- Low-Quality Links:
The links that come from unreliable sites are named low-quality links. Such as; automated sites, spam sites, harvested sites, or even porn sites. These links harm your website. Be careful when opting for low-quality links because this could damage your website’s ranking in the future.
6- Internal Links:
Links having different pages but a common domain, are internal links. They travel from one page to another but have a common and unique domain.
7- Anchor Text:
You may come across anchor text links several times, as they refer to particular keywords that underline keywords and links to another web page.
- Building High-Quality Backlinks:
High-quality backlinks? What does that even mean? Remember Quality over Quantity? Well, Google hint links from prominent websites that are a sign that information is well trusted. Not all backlinks are created equal; some help your pages rank higher in Google, others will seem useless, and some may even harm your ranking. For building high-quality backlinks, you need to ask yourself the following questions:
- Is the site’s content relevant to my niche?
The website must be relevant. Suppose you want a recommendation from your friends about the best Italian food restaurant in the town. One of your friends is a Chef at an Italian restaurant, and the other is a hockey coach, whose opinion would you prefer? Admittedly probably the Chef as they have experience. Likewise, links from a website about Italian food, Italy, or recipes would be more useful than links from a website about technology on marketing.
- Is the page relevant to the topic of my content?
The website must have contextual relevance. Some websites cover broad topics across their entire site just because the website covers everything, it doesn’t mean the links from that specific website are worthless. For example, the link profile of the running shoe page also includes a link from the business. This link is based upon the title alone and is entirely about running shoes. So is it relevant to the topic of content?
Meet the Author: Maryam Rimsha
Creative Writer
Maryam Rimsha is passionate about creative writing. In her free time, she likes reading and writing poetry. She recently graduated with a bachelor’s in English Language and Literature. She likes to constantly be learning new things and doesn’t believe in sticking to just one profession or skill.